Air // 2017 // A series of non permanent jewelry // balloons, bubble gum, soap

Photography: Miikka Pihlajamäki -- Model: Peppi Saarivirta -- Makeup: Armi Pelkonen

What is jewelry? How to define it and who is qualified to make the definitions?

There are certain norms all the way from body contact to financial value that are tightly connected with jewelry. Part of those are easy to evaluate but how to value the personal aspects that a piece bears. The emotions that it gives and holds? What happens if there is no permanent piece? Can jewelry be temporary and immaterial? And if so, what happens to the traditional aspects of jewelry?

The series of three jewelry photographs work as the visualisation of my written BA work of those toughts mentioned above. The work can be read in Finnish and is found under

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